Car subscription
Brasal Assinatura — a lead that arrived at midnight used to vanish. now it becomes an opportunity before sunrise.
Brasal Assinatura operates car subscriptions for individuals and companies. Leads came from Meta and Google campaigns at times when no sales team was available — and went cold. The agent Nina took over first contact and qualification on WhatsApp, 24/7.
Lead coverage
99%
Eligible leads that received first contact (May 2026)
Engagement
59%
Of those reached who started a real conversation
Engaged conversion
66%
Forwarded to the sales team (May 2026)
Before the agent
A lead at night had nowhere to go.
- Leads came from Meta and Google ads at any hour — the team only answered during business hours.
- A lead arriving at night or on the weekend went cold before the first contact.
- The CRM recorded the lead, but outreach depended on someone being available to start.
- Some eligible leads never received a single message.
Today, with Simplafy
Nina works when the team is off. And delivers a hot lead.
- A lead came in? Nina reaches out right away — night, early morning, weekend, holiday.
- Qualifies the profile: individual or company, personal or business use, ride-hailing use (Uber/99).
- Persistence cadence with up to 3 follow-ups, every 24 hours, without pressure.
- An engaged lead with clear intent goes to the consultant (SDR) with the full conversation.
- Nina doesn't talk about price — she hands off to the consultant at the right moment.
The agent in action
From the ad to the sales opportunity.
01
Lead enters the CRM
Meta and Google campaigns generate the lead. The CRM records it and Nina receives the signal.
02
Outreach and qualification
Consultative tone. Nina understands the profile (individual/company), intended use and buying moment.
03
Persistence cadence
Lead didn't answer? Nina follows up with up to 3 follow-ups, every 24h, with renewed context.
04
Handoff to the consultant
An engaged lead goes to the sales team with the full conversation. The consultant steps in when it's worth it.
Connected tools
What the agent accesses to do the work.
Each tool is an explicit permission — approved, audited and reversible.
WhatsApp Business API
Followize CRM
Meta Ads
Google Ads
Simplafy Hub
How the implementation went
From first contact to the agent in production.
Step 1
Operation mapping
Discovery with sales and marketing: lead source, service window and qualification criteria.
Step 2
CRM integration
Nina connected to the CRM — every lead entry triggers the outreach flow.
Step 3
Tone, cadence and content
Agent trained with the operation's plans, FAQs and customer profiles.
Step 4
Go-live and monitoring
Service to leads outside business hours, with indicators closely monitored.
Ongoing
Continuous optimization
Adjustments to the persistence cadence and outreach based on the reasons for non-conversion.
Your case here
Do you have a similar process that could run on its own?
Conversation first. Proposal later. We bring your operation to the table and come back with a real sketch, not a generic slide.
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