Social impact · NGO
A.M.E. — Associação Ame as Mulheres Esquecidas — welcoming, guiding and recording — based on A.M.E.'s knowledge base.
A.M.E. — Associação Ame as Mulheres Esquecidas — is an NGO that works on the reintegration of women from the prison system and on supporting their families. The virtual assistant serves people on WhatsApp, in Portuguese, English and Spanish, welcoming them and organizing the paths of support — always based on institutional information, without making things up.
Before the agent
Welcoming and fundraising demanded constant attention.
- People interested in sponsoring, donating or partnering arrived through many different paths.
- Institutional questions repeated and depended on the team to answer.
- Welcoming women leaving prison and their families requires care, listening and structured records.
- Service in other languages was limited to the team's hours and availability.
Today, with Simplafy
The assistant welcomes and organizes. The team takes care of what is human.
- Presents the Acolher program (sponsorship of R$ 50/month and letter exchange) and generates the contribution link.
- Records the interest of partner companies and guides volunteering and donations.
- Welcomes women leaving prison and their families with respectful listening; eligibility is validated by the A.M.E. team.
- Answers institutional questions based on the knowledge base — never makes up information.
- Serves in Portuguese, English and Spanish, with an institutional and respectful tone, in compliance with LGPD (Brazil's data protection law).
The agent in action
From first contact to the right record.
01
Welcoming
The assistant receives the person on WhatsApp, detects the language and identifies the need.
02
Guidance
Sponsorship, partnership, volunteering, donation or support for women leaving prison — each path explained.
03
Recording
The information is recorded in a structured way so the team can follow up.
04
Human referral
Sensitive cases and eligibility validation go to the A.M.E. team.
Connected tools
What the agent accesses to do the work.
Each tool is an explicit permission — approved, audited and reversible.
WhatsApp Business API
Knowledge base (RAG)
Pipefy
Email
Simplafy Hub
How the implementation went
From first contact to the agent in production.
Step 1
Institutional knowledge base
A.M.E.'s official content structured for faithful answers, without making things up.
Step 2
Paths of support
Sponsorship, partnerships, volunteering, donation and support for women leaving prison modeled as conversation.
Step 3
Records and integrations
Structured recording of interactions and referral to the team.
Step 4
Trilingual and LGPD
Service in PT, EN and ES, with an institutional tone and in compliance with LGPD (Brazil's data protection law).
Your case here
Do you have a similar process that could run on its own?
Conversation first. Proposal later. We bring your operation to the table and come back with a real sketch, not a generic slide.
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