Until this week, anyone who wanted to use Simplafy Health needed a CNPJ. Psychologists, nutritionists, physical therapists and other self-employed professionals who see patients under a CPF were left out. Starting with version 2.5.0, that changes: the platform now accepts sign-up as an individual (Pessoa Física), with the flow, terminology and onboarding adapted for those who do not have a clinic — they have a practice space.

It is not just accepting a CPF in the form

What sets the new version apart is the adaptation across the whole journey. When creating the account, the professional chooses between Individual (CPF) or Legal Entity (CNPJ). That choice defines what appears from then on: the document field, the screen labels, the wording of the AI agent on WhatsApp and even the names of the onboarding steps. Those who sign up with a CPF see “Register Space” instead of “Register Clinic”, “Space Details” instead of “Clinic Details”, and the agent says “your space” instead of “your clinic”.

The logic is simple: a self-employed professional does not manage a clinic, they manage their own space. The platform reflects this on every screen — settings, admin panel, onboarding chat and agent messages. The CPF is validated in real time at sign-up, and the form asks for “Space Name” instead of “Company Name” or “Clinic Name”. These are details that seem small, but they reduce the feeling that the tool was made for a different profile.

Lighter onboarding for those who work alone

Registration with a professional council (CRP, CRN, CREFITO and similar) becomes optional for individuals. Not every healthcare professional has a mandatory council registration, and that should not block the use of management tools. The 9-step flow guides the professional with appropriate language: space registration, professional registration (with optional council number), schedule setup, an adapted onboarding chat (“for the space”, “your space”), AI agent setup with the space name, knowledge base, WhatsApp integration and a welcome to the trial period.

The goal is to reduce friction. Someone who works alone has no IT team and no time for bureaucracy. The onboarding was designed so that the professional sets up the essentials in a few minutes and starts receiving automatic confirmations and reminders on WhatsApp. After sign-up, the settings panel shows “Space Details” with the person type clearly indicated as “Individual (CPF)” — no ambiguity.

Who benefits from the change

Psychologists who see patients in their own office, self-employed nutritionists, physical therapists, occupational therapists, speech therapists, physical educators — any healthcare professional who works under a CPF and wants to automate scheduling, confirmations and rescheduling without relying on a spreadsheet or a receptionist. The offer of complete platforms for this profile is still scarce; most clinic management tools were designed for clinics with a CNPJ. The self-employed professional often ends up forced to use generic solutions or do everything manually.

What Simplafy delivers to the self-employed professional is the same core it already offers to clinics: an AI agent on WhatsApp 24 hours a day, integration with the schedule (including Google Calendar), automatic confirmations and rescheduling, fewer missed appointments. The difference for the self-employed professional lies in the way of speaking and structuring the sign-up, not in the capability of the tool.

For those who already use it with a CNPJ, nothing changes

Clinics and establishments that already use Simplafy Health with a CNPJ keep the identical experience. No existing feature was changed. The terminology of clinic, doctor and CNPJ stays the same. The expansion to individuals is an opened door, not an overhaul.

What to do in practice

If you are a self-employed professional and want to try it, sign-up is available at simplafy.com.br/saude. When you get there, select “Individual (CPF)” at the start of the flow. The system asks for your CPF (validated in real time), the space name and basic details. The trial period is 10 days, with no credit card. The idea is that in less than 5 minutes you have the account created and the agent set up to start receiving confirmations and rescheduling on WhatsApp. Plans start at R$ 49/month for one user (Solo), with options for those who eventually grow and need more professionals on the account.

Try it free — create your account as a self-employed professional in less than 5 minutes at simplafy.com.br/saude.

References used to produce this content:

  • Simplafy Health internal briefing v2.5.0 (March 2026)
  • Simplafy Health — simplafy.com.br