Simplafy
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About Simplafy

We believe good AI is the kind that solves things, not the kind that impresses.

We are a Brazilian company that builds AI agents to put to real work — in clinics, brokerages, schools, industry, retail. No hype. No generic framework. Only what we see working inside our customers' companies.

Manifesto

Four things we take seriously.

01

Solving beats answering.

A chatbot answers. An agent works. We only build the second — because what moves the P&L is solving the whole case, not clearing up a question.

02

Humans in command.

AI doesn't replace good people. It takes away the work good people hate doing. Every agent of ours operates under human policy — and knows when to escalate.

03

No magic, just method.

We say what works and what doesn't. We show what's under the hood. We implement slowly so it lasts — not quickly to impress.

04

Made in Brazil, speaks Portuguese.

Brazilian customers have WhatsApp, voice notes, slang, a way of talking. We built our stack for that — we didn't translate it from abroad.

How we operate

We use, every day, what we deliver.

AI-native
Built on agents
AI is not a feature bolted on later. It is how the company thinks and operates since its foundation.
Lean
By design, not by lack
A small team amplified by a fleet of agents. We practice internally what we deliver to customers.
Production
Only what really works
Focus on what runs inside our customers' operations — not on demos. If it doesn't work day to day, it doesn't count.
Brazil
Made in Brasília
A Brazilian company, thinking about the context, the language and the reality of those who operate here.
Team

A lean team. A fleet of AI agents.

Simplafy is a few people amplified by a fleet of AI agents. The humans take care of strategy, product and the customer relationship. The agents do the operational work at scale. We run internally exactly what we deliver — lean by design.

3
The people
Strategy, product and customer relationship
  • ✓
    Strategy
    Where the company is going, what to bet on and what to turn down. A human decision — we don't outsource direction.
  • ✓
    Product
    What to build, how each agent should behave and where AI can (or can't) act on its own.
  • ✓
    Customer relationship
    Conversation, context and trust. Those who understand each customer's operation are people — and always will be.
∞
The agent fleet
The operational work, at scale
  • ✓Support and qualification across customers' channels, 24/7
  • ✓Repetitive, high-volume operation, with no queue and no bottleneck
  • ✓Continuous execution, monitoring and follow-up
  • ✓Work that scales without needing to double the team
Want to build with us?
We grow with the right team, at the right time. If it makes sense, talk to us.
See open positions
Values

What we look at when we hire. And when we fire.

Customer at the center, always.

We get into the problem before proposing a solution. And we only sell what we know will solve it.

Slow to last.

An implementation that lasts 8 years is worth more than a pretty demo that lasts 8 days.

Radical honesty.

Saying 'it can't be done' when it can't. Saying 'I got it wrong' when we do. No beating around the bush.

Small team, big ownership.

We prefer 5 people who decide over 50 who ask for approval.

Brazil is our normal.

WhatsApp, voice notes, improvisation. We design for that because it is the customer's reality.

Down-to-earth technology.

AI is a tool. People decide. The company answers. Always.

Simplafy social program

Reachby Simplafy

Digital support for people doing good.

We offer time, a website and AI to Brazilian NGOs and associations that keep Brazil going. Free of charge, for as long as the program exists.

Discover Reach
Let's talk

Want to work with us, buy from us or just say hi?

We are in Brasília, with people spread across the country. WhatsApp replies fast. So does email.