Agribusiness · International trade
CNA Brasil — preparing rural producers for the international market, at scale.
CNA — the Brazilian Confederation of Agriculture and Livestock — runs the agroBR program, which prepares rural producers and supports their international expansion. Agnes is the digital layer that organizes, measures and scales part of that journey on WhatsApp. She supports CNA's operation — she does not replace the organization.
Messages exchanged
+90 thousand
Conversations with producers on the official channel
National coverage
27 federative units
Every region of the country
360 Assessments
1,100+
Export readiness diagnostics
Before the agent
Preparing producers to export doesn't scale manually.
- The agroBR program serves producers across the country — following up with each one individually is unfeasible with a team alone.
- The export readiness diagnostic depended on manual, case-by-case data collection.
- International negotiation training was limited to in-person events and classes.
- Information about missions, events and training programs got lost across channels.
Today, with Simplafy
Agnes supports the journey — organizes, measures and scales.
- Onboarding and the 360 Assessment of export readiness, conducted as a conversation on WhatsApp.
- International negotiation training and simulation in a simulated environment, with personas by sector.
- Information and initial guidance on CNA events, missions and training programs.
- Active journey: invitations, reminders and follow-up with producers throughout the program.
- Available 24/7 — producers move forward at the time that fits their farm routine.
The agent in action
From sign-up to export readiness.
01
Onboarding
The producer reaches the official WhatsApp and Agnes introduces herself in CNA's tone.
02
360 Assessment
Structured collection of export readiness — certifications, language, export plan, channels.
03
Training and simulation
International negotiation simulation with personas by production sector.
04
Active journey
Invitations to events and missions, reminders and continuous follow-up.
Connected tools
What the agent accesses to do the work.
Each tool is an explicit permission — approved, audited and reversible.
WhatsApp Business API
Pipefy
Simplafy Hub
How the implementation went
From first contact to the agent in production.
Step 1
agroBR program discovery
Mapping of the producer journey: onboarding, diagnostic, training and follow-up.
Step 2
Structured 360 Assessment
Modeling of the export readiness collection as a natural conversation on WhatsApp.
Step 3
Training and simulation
Negotiation personas by production sector to simulate contact with international buyers.
Step 4
Active journey
Invitation, reminder and follow-up cadences tied to CNA's calendar of actions.
Ongoing
Operation at national scale
Service to producers in every region, with continuous monitoring of the indicators.
Your case here
Do you have a similar process that could run on its own?
Conversation first. Proposal later. We bring your operation to the table and come back with a real sketch, not a generic slide.
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