This edition brings something many of you asked for: the automated WhatsApp message now goes out with the right photo on top, for each customer. Plus four more things that are already in the Hub.

WhatsApp with images in Journeys

Until now, Journeys could only send text WhatsApp templates. Now they send templates with an image in the header, and the photo changes for each customer.

How it works: it applies to Journeys that start from a CRM object, such as a service order; Journeys that start from a contact or a deal do not send the image yet. The photo comes from that record's Files, by the tag you choose; if more than one file has the tag, the most recent one goes. When the job is done, the customer gets a before-and-after montage of their own car, in a single image. It already runs in production.

  1. In the Journey, add the "WhatsApp · Enviar template" (send template) step. The list shows the connected official WhatsApp Business channels.
  2. Pick a template with an image in the header. The "Imagem do cabeçalho" (header image) field appears.
  3. Pick the file tag from the list (it shows the tags your organization already uses) or type one.
  4. Turn the Journey on.

If the record has no file with that tag, the message is not sent and the execution shows why. Nobody gets the template without the photo.

  • Where it works: on the official WhatsApp Business channel. WhatsApp Business — Manual: coming soon.
  • Photo: JPEG or PNG, up to 5 MB.

Formulas step in Journeys

A new step to do math with Journey data, spreadsheet style, in Portuguese. Each calculation has a name, and its result becomes data that the next steps use, such as the text of a message.

  • Dates and deadlines: add business days (Brazilian national holidays already count), find the next business day, work out an age, write a date in the format you want.
  • Amounts: add up, average, round and write in reais.
  • Text: keep only the first name, format a phone number, or a CPF or CNPJ with numbers only, remove accents.
  • Conditions: "if" this, then that; use a default when the data is empty.

Dates follow your organization's time zone. A step holds up to 20 calculations.

WhatsApp templates with status and reason

The Templates de mensagem (message templates) screen shows whether Meta approved, paused, disabled or rejected each template, with the reason in plain words and a "Como resolver" (how to fix it) guide. The screen also shows when the Hub last checked with Meta.

When a template's status changes, the Hub alerts whoever submitted it and the organization's admins, in the bell and by email.

Channel-down alert

If the provider disconnects a WhatsApp or Telegram channel, the Hub marks it as down until it comes back and alerts the owner and admins in the bell and by email: once when it drops and once when it returns. Disconnecting on purpose does not trigger an alert.

GPT Image 2.5 in Generate image

OpenAI's new image model, GPT Image 2.5, shows up in the Gerar imagem (Generate image) tool with a "starting at" price per image on screen (higher resolutions can cost more). To pick it, open the pencil on the Gerar imagem card in Integrações › Tools.

And more

  • CNPJ with letters. Brazil's new CNPJ, with letters and numbers, is accepted in the contact record, in search and in contact import. The Hub checks the digits and rejects a wrong number instead of dropping the letters. In the Formulas step, formatting a CNPJ with letters does not work yet.
  • Instagram Direct: coming soon. The agent will answer the messages in your company's Instagram Direct.

Questions? Write to [email protected].